CAMKIDS，青少年戶外的倡導者，中國第一個進入青少年戶外市場的品牌。自2009年創立以來，CAMKIDS始終致力于推進戶外運動在中國，特別是青少年范圍內的發展，以其“與愛同行”的成長理念、獨特的設計、專業的品質和優質的服務贏得消費者青睞。

　　CAMKIDS，是Camp Above Mountain的英文縮寫，意即山巔之上的營地，代表著一種不斷向上攀登的戶外精神，以及勇敢進取的品牌格言。CAMKIDS不僅是一個品牌，更是一種健康、先進的生活方式。引導青少年輕松舒適的享受生活，貼近自然。

　　CAMKIDS產品系列完整，能同時滿足戶外愛好者對戶外鞋、服裝、配件的消費需求，產品風格具有強烈的戶外風格。憑借時尚的設計走向，優異的質量，高價值的戶外科技功能、出色的穿著表現為實力標桿，CAMKIDS現已穩居中國青少年戶外運動市場第一品牌。

　　CAMKIDS品牌足跡遍布全國，在各大城市的大型商場、中心商業區安營扎寨，成為青少年選購戶外裝備的首選基地。CAMKIDS擁有中國青少年戶外行業規模最大的營銷網絡，市場覆蓋全國27個省(市、區)、200個大中級城市。通過致力于終端形象的建設、管理和升級，當前終端專賣體系已經成為CAMKIDS極具價值的品牌資產。

　　發展至今，Camkids青少年戶外裝備品牌已先后榮獲“中國鞋服品牌十大新銳店”、“中國童鞋十大品牌”、“2011年度中國市場童鞋品牌15強”、“亞洲品牌500強”、“2011年度青少年戶外運動鞋類商品銷售第一”、 “2012年度青少年戶外運動鞋類商品銷售第一”、“2012消費者最信賴品牌”等諸多榮譽，同時通過全程贊助“第七屆國際山地戶外公開賽”等賽事活動，為推動青少年戶外運動在中國進一步發展貢獻自己的力量。

　　All of the Group’s domestic market products are sold under the brand ‘Camkids’, which is an established and recognisable brand. In 2010, Camkids was awarded as one of the top ten children’s shoe brands at the China Shoe Industry Summit Forum and was recently recognised as one of the top 500 brands in Asia.

　　The Group’s target market is the children and teenager outdoor wear and equipment market. The Camkids brand aims to encourage its target market to ‘discover the joy of sports’ as well as embrace the fun which the ‘great outdoors’ offers them. Camkids has been one of the top domestic brands for children and teenagers outdoor wear in China due to its wide range of products, stylish design and the high quality and numerous technical functions of it’s clothes and equipment.

　　Camkids focuses its brand at the mid and high end markets and on Chinese tier 1 and tier 2 cities supplemented by tier 3 cities and the surrounding markets. In so doing, the Group is targeting mid-high earners.

　　The Group holds five patents specifically on children and teenagers’ outdoor footwear and the combination of brand strategy and technology qualifications has been rewarded with impressive market performance.